The ultimate goal of your website is to build trust with visitors.
With trust, your visitors are more likely to become a paying, loyal customer.
As a business, you may be:
- Providing a service such as a plumber.
- Selling products in an online shop.
- An information hub.
With so many other companies and individuals providing similar offerings, your website acts as a fantastic marketing tool to gain some share of your chosen market.
However, think about how you make a choice with regards to such purchases?
Ultimately, you must be able to trust in the company or person before you decide to use their services or buy their products.
How can your website be used to build trust?
Firstly your website will need to look modern and load fast.
It’s incredibly easy to lose a potential customer just by having a website that looks tired or loads really slowly.
We know another competitors website is only a click away, so undoubtedly there will be very quick comparisons made.
Even if your products, services / quality of work are better than your competitor, if your website doesn’t reflect that, how can a potential customer know any better.
Works across a range of devices and browsers
Consistency builds trust.
As a website owner you don’t know how a potential client is going to access your site.
They could be on their phone, on a table or on their laptop.
They will undoubetdly have a preferred web browser that to use to look at websites, e.g. Chrome, Firefox, Safari.
You don’t want a potential customer browsing your website on a phone where it looks perfect and then later that day looking at it on their laptop and being presented with a very inconsistent or poorly optimised version of the same site.
Therefore, the best plan is to cater for all scenarios, by using modern web development practices.
It needs to be easy and intuitive to use
Never make your customer think about how to use your website.
People browse websites all day long and have expectations about how things work.
Anything that veers too far from this path can put a potential client off.
What you may think is an incredibly nice feature could be incredibly confusing for your visitors.
Remember at all times what your website is trying to do and who your target audience is.
The small details that also build trust
The following are all small details that add up in terms of building trust. You’ll want:
- An SSL certificate. We explain what that is here.
- A privacy policy so people know how they’re data is being used.
- Implicit consent on data capture forms so that people know how you will use their personal details.
- Email addresses that use your web address instead of say hotmail, e.g. contact@berkshireplumber.com is much more professional than berkshireplumber@hotmail.com
- A website that is kept up to date and is secure. There’s nothing like seeing a strange warning message on a website to really lose trust with a potential client.
To summarise, websites can build trust with potential clients that can turn them into a paying client by:
- Looking modern and providing that ultimate good first impression
- Working across all devices, e.g. mobile phone, tablet and laptop.
- Works across all browsers e.g. Google Chrome, Firefox and Safari.
- Being intuitive and easy to use.
- Providing the information that a visitor wants and expects to see in order to be able to commit to a purchase.
- Ensuring the small details have been taken care of.
Let us build you a website that in turn builds trust with your potential clients
We simplify every step of the website process.
Although everything mentioned seems like a lot of work, we are experts when it comes to launching websites that build trust.
We not only make the whole process seem like a breeze but ultimately you’ll feel empowered to use your website and we can provide you with any training that you may need.