Competition is fierce
Getting your site indexed is a good start, however, the competition for a phrase like ‘Plumber in Reading’ will be fierce.
Therefore, it will be a good idea to get as niche as possible.
So it will be a good idea to create some additional content and try and capture some traffic for say ‘wetroom specialists in Reading, Berkshire’.
This search phrase is longer, more niche and will likely have less competition.
Boost your rankings
In order to climb the rankings, you’ll want to have an SEO (Search Engine Optimisation) strategy in place.
This will include:
- Capturing the lay of the land as it is today. It’s important to be able to have a benchmark to measure your efforts against.
- Setting expectations as to what you would like to achieve.
- Laying out a plan as to how you will achieve this.
- Executing the plan.
- Monitoring the plan and it’s success.
- Feeding this information back into your ongoing efforts.
You’ll want to decide whether you are going to manage this in-house or whether you are going to hire a third-party to do this for you.
Either way, you’re going to need to monitor your ROI (Return On Investment).
The time or money you put in needs to be reflected in your results.
If it isn’t benefitting you, then it’s time to stop and reassess.
Creating new content is an essential part of any SEO strategy.
Your content needs to be relevant, informative and industry specific, and before you publish anything, ask yourself would you read what you about to publish?
Without fresh content it will be impossible to climb the Google rankings.
Now if you’re doing this in-house, remember that it requires a sustained effort, so a good strategy is to set aside a couple of hours at the same time each week.
It also helps to share the content creation out if there is more than one of you in the business.