Websites need to build trust

31.08.21 | Tagged as: Insight

The ultimate goal of your website is to build trust with visitors.

With trust, your visitors are more likely to become a paying, loyal customer.

As a business, you may be:

  • Providing a service such as a plumber.
  • Selling products in an online shop.
  • An information hub.

With so many other companies and individuals providing similar offerings, your website acts as a fantastic marketing tool to gain some share of your chosen market.

However, think about how you make a choice with regards to such purchases?

Ultimately, you must be able to trust in the company or person before you decide to use their services or buy their products.

How can your website be used to build trust?

First impressions count

Firstly your website will need to look modern and load fast.

It’s incredibly easy to lose a potential customer just by having a website that looks tired or loads really slowly.

We know another competitors website is only a click away, so undoubtedly there will be very quick comparisons made.

Even if your products, services / quality of work are better than your competitor, if your website doesn’t reflect that, how can a potential customer know any better.

Works across a range of devices and browsers

Consistency builds trust.

As a website owner you don’t know how a potential client is going to access your site.

They could be on their phone, on a table or on their laptop.

They will undoubetdly have a preferred web browser that to use to look at websites, e.g. Chrome, Firefox, Safari.

You don’t want a potential customer browsing your website on a phone where it looks perfect and then later that day looking at it on their laptop and being presented with a very inconsistent or poorly optimised version of the same site.

Therefore, the best plan is to cater for all scenarios, by using modern web development practices.

It needs to be easy and intuitive to use

Never make your customer think about how to use your website.

People browse websites all day long and have expectations about how things work.

Anything that veers too far from this path can put a potential client off.

What you may think is an incredibly nice feature could be incredibly confusing for your visitors.

Remember at all times what your website is trying to do and who your target audience is.

Provides a potential client with what they would expect / like to see

Once a good initial impression has been made, we will want to provide a potential customer with some of the following:

  • Examples of previous work that has been carried out. This could be a simple gallery but individual case studies will work better.
  • Photos of you / staff and some bios.
  • Some social proof in the form of tesimonials or even ratings from third party websites integrated onto the site, such as Checkatrade.
  • Multiple ways to get in touch, e.g. phone number, email address, forms.
  • A blog that lets you flex your expertise within your industry.

Make sure information is up to date

Check that all of your contact information is correct.

Nobodies going to go out of their way to track down the correct information if it’s old information on your website.

If you’re going to have a blog on your website then ensure that it’s up to date.

If the last entry was from over a year ago then people may think you’re no longer in business. At the very least it could imply laziness. Either way it’s not building trust.

Likewise for social media. If you have accounts and are promoting them through your website then make sure you’re posting regularly.

If you really don’t have the time for any of this then consider outsourcing it or removing it from your website altogether.

The small details that also build trust

The following are all small details that add up in terms of building trust. You’ll want:

  • An SSL certificate. We explain what that is here.
  • A privacy policy so people know how they’re data is being used.
  • Implicit consent on data capture forms so that people know how you will use their personal details.
  • Email addresses that use your web address instead of say hotmail, e.g. is much more professional than
  • A website that is kept up to date and is secure. There’s nothing like seeing a strange warning message on a website to really lose trust with a potential client.

To summarise, websites can build trust with potential clients that can turn them into a paying client by:

  • Looking modern and providing that ultimate good first impression
  • Working across all devices, e.g. mobile phone, tablet and laptop.
  • Works across all browsers e.g. Google Chrome, Firefox and Safari.
  • Being intuitive and easy to use.
  • Providing the information that a visitor wants and expects to see in order to be able to commit to a purchase.
  • Ensuring the small details have been taken care of.

Let us build you a website that in turn builds trust with your potential clients

We simplify every step of the website process.

Although everything mentioned seems like a lot of work, we are experts when it comes to launching websites that build trust.

We not only make the whole process seem like a breeze but ultimately you’ll feel empowered to use your website and we can provide you with any training that you may need.

If you think we could help you out with your next website, then please give us a call on 0118 957 6290 or fill in the form below.

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