SEO stands for Search Engine Optimisation.
In layman’s terms, it’s the process by which your site is optimised, so that it’s ranking within a search engine such as Google is improved.
Why is SEO important?
Ultimately it can generate organic / free traffic for your website.
You may have the best designed website at your disposal and supply the best products or services, but no one’s going to be able to find you on Google without an SEO strategy.
You mean my websites’ invisible?
Not invisible per se.
But if you don’t have an SEO strategy in place, then you’re likely to be so far down the rankings, that no one’s ever going to click on a link for your website in a Google search.
If your web developers been good enough to install Google Analytics and Google Search Console, then you’ll be able to get a break down of rankings, impressions and clicks.
What’s the difference between impressions and clicks?
Let’s say you have a personal training business in Bournemouth.
You’ve had a website for about 3 months.
You have a few pages but don’t have any formal SEO strategy.
If someone Googled ‘Personal Trainer Bournemouth’ then your website may gain an impression but not a click.
An impression simply means, your website was returned as a result of a users search, but they never clicked on a link that took them through to your website.
So while an impression is a useful indicator our site is being found, we know that we really want clicks.
A click means a potential customer has come to our website for free and if the website is good enough, we can convert them into a loyal, paying customer.