Web Design
What will you get, when you use WeCreate’s web design services?
Your business is unique, therefore your website needs to be unique too.
So before any design takes place, we will meet with you for a discovery meeting in order to understand what your requirements are.
We 100% want to come to your place of work to get the insight we need to understand your business.
In fact, we normally visit several times during the course of your website project.
What happens next in the web design process?
Armed with the information from our discovery meeting, we will provide you with a selection of agreed page designs that:
- Clearly communicate your service/s or product/s.
- Are easy to navigate and intuitive for your visitors.
- Encourage your visitors to take action with calls to action and data capture formes.
- Are designed to improve conversions and generate measurable results.
- Look professionally and visually consistent, reflecting your companies identity.
Rest assured that these will absolutely delight you, but you will of course have some feedback.
We will incorporate that feedback back into the designs and then send them back over to you.
At that point, before any development work takes place, we will ask you to sign those visuals off.
This is great as it gives you complete protection.
Not that we would ever short change you, that would be a terrible business strategy, but you know when it comes to us building your website, that if it doesn’t match the designs, it’s an easy conversation to just say, please look at the designs and give us what you signed off.
What is that you will actually get?
When we provide you with your designs, these will be within a design tool called Figma.
You don’t need to pay anything, simply click on a link that we send you and you will be able to look at your designs and comment upon them directly in Figma.
Do you design every page of my website?
The more designs we create, the more expensive the web design phase of the project costs.
We take a different approact to our web design.
Rather than showing you every page, where the actual differences between them are very small, we typically show you 4 uniques designs.
As an example, the most recent project we worked on resulted in 5 distinct designs in Figma. These were the:
- Homepage
- News page
- Services page
- Case studies page
- Hardworking page – content blocks that didn’t fit neatly into the above but will be used in various pages throughout the site.
Our approach to web design is never generic
Our web design approach focuses on your businesses specific goals, audience and outcomes.
It’s worth noting that due to our expert web development skills, everything and anything goes during the design phase.
Whatever you can envisage, we can build.
Why is web design important?
Statistics show that a visitor to your website will take just 0.05 seconds to decide whether or not they will engage with your site any further.
Some may see that as worrying, but actually we see it as an excellent opportunity to flex our web design expertise.
Solid web design ensures first impressions of your website are positive.
We ensure that your visitors will want to engage with your site and that those visitors will have a greater chance of becoming a paying client.
Good website design to us means:
Web design ensures that your offering is clear
Websites often confuse a visitor as to what it is that is actually being offered.
If you consider the fact that a user to your site has an expectation of what it is they are about to see and you then confuse them, it’s going to be hard to build a relationship with that customer.
They’ll simply look at another competitors website which reinforces their expectations.
Web design ensures your user takes a specific action
Ultimately visitors to your website have free will with regards to how they navigate through your site, but cleverly designed websites can lead your visitor to taking an action that you want them to take.
For instance, if you want visitors to go to a certain page, fill in a form or call a telephone number, then clever web design ensures that the likelihood of that action being taken is MUCH higher.
Modern web design gives your visitors confidence and trust
Design trends are constantly changing.
What was fit-for-purpose yesterday doesn’t necessarily work today.
Good design gives you a competitive edge in that it shows you are in touch with the expectations of a visitor.
It also promotes your brand consistently across all devices i.e. laptop, tablet and mobile.
Please see our portfolio for some examples of our work
After initial contact we will meet up with you to discuss your website. This gives us a chance to understand what you want and also a chance for us to throw our expertise in to the mix.
From this meeting we will produce a document that we send to you.
This gives you confidence that we have understood what it is that you want.
2. Wireframes
Wireframes give structure to a site without all of the distractions.
Without colours, imagery, fonts, animations etc, we can be sure that the structure and user journey is correct.
It’s quick and gives you early confidence that your site is going to do what you want it to do.
Remember the further down the line you go with any project, the more expensive it is to go back and rectify.
By nailing down the wireframes, we can be sure that what follows is based on a solid foundation.
3. Design
Now we flesh out the wireframes taking into account your branding, adding imagery and fonts.
We’ll provide you with mobile and desktop visuals so that you know how it will look across all devices.