BRANDING, WEB DESIGN & WEB DEVELOPMENT FOR ELIZABETH FRY CHARITY IN READING, BERKSHIRE
VISIT WEBSITE: HTTPS://WWW.ELIZABETHFRY.CO.UK
Elizabeth Fry do tremendous work with vulnerable women offenders, providing them with acommodation and assistance which empowers them to make positive changes in their lives.
They approached us to not only refresh their website but also to refresh their brand.
Branding / Logo
Elizabeth Fry’s previous brand was, by their own admission, uninspiring.
It didn’t have the look or feel of a charity and didn’t provoke any kind of emotion.
They knew that a complete overhaul was necessary in order to bring their charity up to date.
More than anything, the message was clear that it was just too…purple.
Professional and welcoming
The new brand had to be very professional. Charities are businesses and need to generate funding and donations.
This is because potential residents who will be looking at the website from jail are obviously very apprehensive about their next steps to recovery and so making them feel at ease is extremely important.
After an initial meeting to get a clear idea of how the brand should develop, we came up with three concepts and then presented these to members of staff, trustees and residents at a meeting who then provided us with their feedback.
Gone was the uninspiring purple and in was a much more welcoming and inspiring brand.
WEBSITE
With a new strong brand established, we got down to designing the website.
We met with all the key stakeholders to discuss how it should look and what functionality it should provide.
There was a long list of requirements including, but not limited to:
FAQs
Create content that upcoming residents will want to know in order to ease their anxiety and stress.
Resident Stories
Give insights into real-life residents experiences to help new residents and promote the fantastic work of the charity.
Donations
Donations are the lifeblood of a charity so promoting donations via numerous CTAs on the website was essential.
Search Functionality
Allow people to find the information that is important to them as quickly as possible.
Resident Testimonials
Genrate an emotive response by highlighting the thoughts of residents.
Job Vacancies
Advertise the latest vacancies throughout the website as well as a dedicated jobs page.
Social Media Sharing
Promote content easily to a wider audience to encourage awareness and donations.
Staff Profiles
Seeing staff faces gives residents an insight into their new accommodation and also highlights how many people are required to run an exceptional charity.
News Stories
Share stories, events and general information from within the sector.
Once we had all of the requirements we set about creating a series of visuals laying out the main pages on the website.
Chalk and cheese
Gone now is the uninspiring and uninviting ‘purple’ website and in is a website that will fufill all of Elizabeth Frys needs going forward.
With them being a charity we continue to support them to this day with free monthly updates to their website to make sure that is everything is nice and secure.
WordPress CMS (Content Management System)
The website Elizabeth Fry now have serves all of their above needs and more.
Wrapped up in a powerful, but easy to use WordPress CMS (Content Management System), they are in complete control of their content.
At their disposal is a series of content blocks that they can use as and when they see fit.
Reordering content couldn’t be easier, just drag and drop until the desired layout is acheived.
Should they have a preferred layout, there is a one click clone feature that allows them to create consistent layouts for pages.
It goes without saying that the website is fully responsive, so whether someone is viewing the website on their mobile, tablet or desktop, they get a consistent and optimised experience.
MOBILE / RESPONSIVE WEB DESIGN AND WEB DEVELOPMENT
It’s no surprise that the majority of Elizabeth Fry’s traffic comes from mobile devices. This is true of most websites nowadays. Therefore we ensure a mobile first approach. making sure everything looks great on a mobile device before optimising it for larger devices like laptops.
DESKTOP SCREENSHOTS
Of course when it comes to laptops and desktops, everything looks great thanks to carefully considered web design choices.
IF YOU’RE A CHARITY WHO NEEDS A REFRESH OF YOUR BRAND AND WEBSITE TO GET THE DONATIONS ROLLING IN THEN PLEASE GET IN TOUCH WITH US TODAY. YOU CAN FILL IN THE FORM BELOW, CALL US ON 07877878967 OR EMAIL US AT HELLO@WECREATEDESIGN.CO.UK