OUR ROLE
Web Development
COMPANY
LOCSU
KEY FEATURES
VISIT THE WEBSITE
https://www.locsu.co.uk/
SPREAD THE WORD
LOCSU is the Local Optical Committee Support Unit, supporting Local Optical Committees (LOCs) in England across a range of activities relating to primary eye care.
We were approached by Cream Design to build the LOCSU site which was the first in a trilogy of sites we built for the optical sector, the other two being LOC Online and Primary Eye Care.
For what may be considered quite a dry subject, the aesthetics of the website portrait a modern, forward thinking company, positioning them exactly where they intend to be.
This site incorporates some fantastic functionality, in particular the Service Directory.
This allows visitors to the site to search through the entire optical service offering by location and service.
We also built news, podcast and newsletter functionality all of which incorporate archive functionality in order to aid a visitor in identifying and discovering content.
A members only area allows private content to be ‘gated’ behind a login.
Mobile traffic is more important than ever. People access LOCSU primarily on a mobile device, so we had to ensure that the experience was optimised for these users.
This is done by taking a mobile first approach to website development.
All pages from the website visuals are built with mobile in mind first and then we target larger devices.
It’s also extremely important in terms of SEO, think Google rankings, that this optimisation takes place as they will reward sites who optimise for mobile and penalise those who see it as an afterthought or don’t bother with it at all.
The LOCSU website is integrated into the WordPress CMS (Content Management System).
This allows anyone who is given access to:
One of the most common problems we find with businesses who already have websites is that they come to us saying how difficult their websites are to use.
This creates a HUGE problem. If it is difficult to manage the content on your website, and it always feels like a battle to do simple things, then you’ll simply stop.
We personally hate to hear about businesses who have to keep contacting and paying their agency to then do this on their behalf. That is just not acceptable.
It’s a failure on the person who has built the site as opposed to you not being technically minded.
Once you start viewing your website as a headache, you tend not to engage with it. Your content then looks out of date, think ‘latest news’ with content that is years old.
It’s no surprise that this has a massive impact on your SEO and your Google rankings suffer.
This just becomes a spiral until your website becomes something you no longer want to think about, value or promote.
Part of our success as a business is that we care equally about how easy it is for you to use your site as we do about how it looks.
When a website is simple to use, you’ll engage with it more and as you track your rankings, this becomes a loop of postive feedback spurring you on to continue on your content creation journey.
Simple, doesn’t mean it won’t be powerful.
Rest assured in the hands of expert WordPress word developers, which we are, you will have the best of both worlds and we will of course provide training to ensure you are completely comfortable taking full control of your website.