Albert Fields is a boutique hair salon in the heart of Goring-on-Thames. They had an existing website that was badly in need of a refresh.
Butterscotch Design approached us to carry out the development and the result is visually stunning, utilising imagery which reflects the quality of the craftsmanship that Albert Fields display in their day-to-day work.
As with all websites, calls to action are of the uppermost importance. The ultimate goal of a salon website is to encourage a visitor to make a booking. Therefore there are numerous buttons and links strategically placed throughout the site in order to encourage bookings.
To promote their imagery which ultimately communicates the brand, we added full screen images / sliders and masonry galleries throughout the site.
We also integrated their Instagram account into the site.
From a business point of view, integrating social media, particularly for such a visually driven business, is in addition to the CMS (Content Management System) a quick and easy way to generate new content for the site.
Testimonials feature prominently throughout the site, providing social proof that previous clients have enjoyed using Albert Fields’ services.
The integrated CMS is extremely easy to use and allows for easy and intuitive updating and creation of unlimited pages making the site fit for purpose today and in the future.