When visitors find you on Google and become paying customers, it’s great for your business. If it’s never happened for you before, or if you’re not sure if it’s happened, then read on.
Firstly it’s worth mentioning that everything necessary to do this is not complicated.
But, there’s always a but, being found on Google requires a consistent and methodical approach.
Believe it or not, it is consistency that will see you overtake your competitors as opposed to some kind of complex digital skill that you think you need.
“Being found on Google requires a consistent and methodical approach.”
How do you get your business found on Google?
There are two choices when it comes to getting potential customers to your website.
- They come to you naturally for “free”, something referred to as organic traffic.
- You pay for ads to bring them to your website.
It’s worth noting that it’s not one or the other, you’ll want to utilise both at some points depending upon the maturity of your business.
Organic traffic
Firstly it’s important to note that it’s not actually free.
That’s because you have to put time, effort and money into creating content.
However content creation is an investment that builds lasting value over time.
Ads
Ads require you to spend some money.
It is essentially a bidding war with your competitors.
You choose some terms that when searched for put your ad in front of a potential customer.
If someone clicks on the ad, it uses up some of your alloted ad budget.
At a high level you need to:
- Get a website that is optimised for techinical SEO.This simply means that your website has everything necessary in order for you to create and carry out an SEO strategy.
- Consistently update your website so that you climb the Google rankings.
Simple doesn’t mean it’s easy
As simple as that sounds, very, very, very few businesses do this.
Why is that?
Essentially it’s not very glamarous and it takes a while to start seeing results.
Also it takes time and effort and you’d probably rather focus on your day-to-day business than on marketing that you have absolutely no interest in.
Track everything
However the businesses that we see successfully do this all track their efforts.
Improving anything in life, requires tracking and websites are no diffferent.
Website data shows you what’s working and what’s not. Without it, updates are guesswork; with it, every change drives real results.
There are so many free, powerful tools available that not only show you how you are improving, but also how to improve.
It is all there waiting to be taken advantage of.
“Website data shows you what’s working and what’s not. Without it, updates are guesswork; with it, every change drives real results.”