Small businesses benefit greatly from having a website
There isn’t a business out there who doesn’t benefit from a website.
The big boys know it and without fail have an online presence.
Even with their huge marketing budgets, across a range of other media, a website will still be a priority for them.
Small businesses are slightly more reluctant although they have more to gain from a website as it can become their single greatest marketing tool.
What are the barriers to having a website for a small business
Small business websites generate money so clearly there are some barriers to having one in the first place.
I speak to small businesses without a website regularly and these are the most common reasons why they don’t have one:
- We don’t have the time.
- Websites are complicated, I’m not a technical person.
- What content would we put on our website?
- We don’t need one, we’re on social media.
Let’s break these down one by one.