Small businesses benefit greatly from having a website

There isn’t a business out there who doesn’t benefit from a website.

The big boys know it and without fail have an online presence.

Even with their huge marketing budgets, across a range of other media, a website will still be a priority for them.

Small businesses are slightly more reluctant although they have more to gain from a website as it can become their single greatest marketing tool.

What are the barriers to having a website for a small business

Small business websites generate money so clearly there are some barriers to having one in the first place.

I speak to small businesses without a website regularly and these are the most common reasons why they don’t have one:

  • We don’t have the time.
  • Websites are complicated, I’m not a technical person.
  • What content would we put on our website?
  • We don’t need one, we’re on social media.

Let’s break these down one by one.

We don’t have the time

Websites do not have to be time consuming.

You can launch a small business website with a single page.

And guess what, a single page is far superior to having no website at all and far more common than you might think.

Perhaps you think that there is a lot of time required in order to learn how to use your website. Undoubtedly with some websites that could be the case.

However the websites that we build are highly intuitive.

Think about a series of blocks that all fit together seamlessly regardless of how you construct them.

Essentially if you can use a computer, then you will be able to get the best out of one of our websites.

We also provide training. We get you building pages with you website within minutes as we know people learn best from actually getting involved.

And you can save all your content as a draft, that only you and any selected others of your choosing can see.

So if you do want to work on a page over a week because you only have a few minutes to spare each day, then that is a great strategy.

Websites are complicated, I’m not a technical person

Like many things, websites are only as complicated as they have been built. And boy can they be complicated.

We’ve seen websites across the complication spectrum and we know for sure that a complicated website is one that a client will never use.

In fact, over the years, we’ve picked up quite a bit of business this way.

Sometimes this results in a complete website refresh.

However we’ve also been tasked with keeping the look and functionality of the website as the client is happy with that aspect but integrating a much simpler and Google friendly CMS (Content Management System).

A simple CMS makes for happy clients

We pride ourselves on making our small business websites extremely easy to use for our clients.

The CMS (Content Management System) that we integrate into your website will empower you to create content and that’s a great thing because fresh content is great for your Google rankings.

As previously mentioned we do provide training.

This can be for just you or another member of staff, but you could have a number of staff or friends / family there. Anyone who you think may be able to help with the maintenance of your site is welcome to attend.

Sharing the maintenance of your website, although not essential, is a great idea.

All our websites allow you to create an unlimited amount of user accounts with different levels of access.

What content would we put on them?

You are an expert in your chosen field.

Your website gives you the chance to flex that knowledge, to make it tangible, and when people see that, you are perceived as an expert.

Needless to say, this will generate more business for you.

Generating that content increases your sites SEO (Search Engine Optimisation) AKA Google ranking and the higher your ranking, the more likely people are to consider that business or individual an expert.

Everyone has a phone these days, it’s easy to take photos of the work that you do throughout the day and use that to update your website. A set of case studies is a great way for attracting potential clients.

Photos and examples of your work give people the confidence that you do what you say you do and you do it well.

Always make your content informative and helpful

A great piece of advice before publishing any piece of content is would you want to read what you’re about to publish?

If not, then don’t publish it.

It could be the only piece of content that a potential client is going to read so make it informative and helpful.

Pay someone to create your content for you

You can of course pay someone to create your content for you.

Before you do this, make sure that whoever you use gets to understand your business and knows what you would like to achieve.

In turn, you need to understand how you will measure the success of that work.

You have to be able to calculate your ROI (Return on Investment).

We do provide this service and ensure that you get lots of data to show how your money is being spent. That allows you to make an informed decision about whether the cost of that service is worth continuing with.


We don’t need one, we’re on social media

Social media is great for promoting your business so if you’re active on social media, that’s a great step.

However, a website in combination with social media is extremely powerful.

Ideally you will use your social media account/s to drive traffic to your website.

Putting out teasers on social media that link to detailed content on your website is a great strategy for getting potential clients on to your turf and converting them to paying customers.

Remember social media is full of distractions, so getting them onto your website where they can focus only on your business is always going to increase your chances of generating money.

If you’re a small business who are looking for your first site or need to refresh your current site, then give us a call today on 0118 957 6290 or fill in the form below.